
PROMOTION
Concept – Hot or Cold? With a travel window that extends through the beginning of summer, consumers have the opportunity to save on a trip where they can enjoy their favorite winter, spring, or summer activity.
Execution – We’ll visually show how consumers have a breadth of vacation options to choose from by drawing parallels and juxtapositions between warm and cold weather activities and destinations.
CW: Nick Patterson
AD: John Neto
AD: Krol Calderon
Subject Line: Get up to 30% off trips through the summer.
Preview Text: Beachside or slopeside?
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